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Leadership video

The Day I Became a Corporate Talk Translator

Question the business activities everyone repeats, then express their purpose, decision and next action in ordinary language.

1. Watch2. Write3. Act

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Translate one recurring activity

  1. Choose one repeated activity

    Select a report, meeting or system the business uses because it has always used it.

  2. State its purpose in ordinary language

    Write one sentence explaining the decision or action it’s meant to improve.

  3. Retain, revise or stop it

    Keep it if it creates value, revise it if the purpose is worthwhile but the activity doesn’t support it, or stop it if neither is true.

Three questions for the business

Use the answers to remove jargon and focus attention on usefulness.

What activity exists because “good businesses do it”?

What decision does it improve?

Could the team explain its purpose and next action?